09 March, 2015

MTRCB launches its 2015 TV and film infomercial

BTS MTRCB 2015 TV & Film Infomercial

I'm not a mom. I don't have kids either, but I can't stress enough on the importance of parental and/or adult supervision with the programs and shows that children watch. It is great news for me that the MTRCB ( Movie & Television Review and Classification Board ), the agency in-charge of rating and regulating movies & TV programs here in the Philippines, continues to be very aggressive in promoting shows that are kid- and family-friendly. MTRCB recently celebrated its anniversary and launched its new infomercial on 23-February 2015.





2015 marks the 30th year of the Movie and Television Review and Classification Board ( MTRCB ). To kick off the celebration of its anniversary, MTRCB formally launched its new infomercial on 23-February 2015 at 2:00PM, MTRCB Building. Directed by renowned film and television director Jose Javier "Joey" Reyes, Jr., DGPI and conceptualized by Mr. Erlito "Lilit" Reyes, the infomercial features actors-spouses Ryan and Judy Ann Agoncillo in a typical morning situation at home. In such scene, their depicted child picks up a word from a TV feature and asks the elders in the house what it means.

The infomercial aims to challenge parents and responsible adults to be aware of the media content our children are exposed to, and to be mindful of the MTRCB's classification ratings.  Parents are also reminded that the primary duty in guiding their children as to the media the latter see still rests in them. 

Details of the infomercial were discussed by Director Joey Reyes, Ryan and Judy Ann Agoncillo, Lilit Reyes and MTRCB Board Members Bibeth Orteza and Manet Dayrit, the latter being Co-Chairpersons of the Infomercial Committee.


BTS MTRCB 2015
MTRCB launches its 2015 TV and film infomercial
MTRCB launches its 2015 TV and film infomercial


The launch was culminated by the signing of the Memorandum of Understanding (MOU) with the TV Networks and theater operators to ensure showing of the infomercial and to continuously empower the general public towards discerning viewership and thus, among other objectives, inform parents as to the media and entertainment their children may see.

The infomercial will be aired in all television networks and theaters nationwide starting 25 February 2015. // Photos courtesy of Digital Media PH

50 comments:

Stacie @ Divine Lifestyle said...

This is such a great idea. I think it's important for parents to know what their children are being exposed to.

Lisa said...

What a great idea. Glad to see that they are informing the public of how their ratings work.

Chubskulit Rose said...

I love that Juday and Ryan are so involved on this project. You can tell how they are embracing parenthood!

Melissa Pezza said...

I always pay close attention to television and movie ratings. I want to make sure I know what my kids are watching.

Michele D said...

I agree with you. I am a mom and I really pay attention to what my children watch on Tv and online. It's important to make sure they are watching things that are age appropriate.

Jeanine said...

I'm so thankful for parental locks on lots of channels. But I also supervise at all times. It's really important!

Sara-Jayne Jones said...

We don't really have infomercials in the UK, but we do have regulators of our TV. I think it's so important.

Liz Mays said...

I'm glad they are making sure there are plenty of kid-friendly shows. I always enjoyed watching family programs with my kids.

Michelle Varga said...

This sounds great. It's so important to keep an eye on what our kids can be exposed to in the media.

Erin said...

I am so with you. Protecting children from some of the stuff that is on TV nowadays is vital. I know I've been called over protective for it but so be it!

Daniela Uslan said...

I remember being traumatized by certain shows I watched as a kid. I'm glad they're reminding parents to regulate their kids' TV watching!

Hil'Lesha O'Nan said...

That is wonderful that they're taking action. Television is filled with too many things that are inappropriate for young eyes and ears!

Jennifer Pilgrim said...

This is great! It is important to guard the hearts and minds of our children and be mindful about what they watch.

Elizabeth O. said...

Nice to see government focusing on what children watch. That is really important for families.

Lauren Richardson said...

I am with you girl! Protecting children from stuff that is on TV nowadays is so important!!

Lisa Codina said...

I completely agree with you! As a teacher I'm appalled sometimes at what these kids are allowed to watch or at least get away with watching!! My children are only 2 and 4 but I will be sure to monitor what they watch as they get older!!!

Beth Williams said...

Always important to know what is on TV! You don't want your children watching things that are inappropriate.

Kori Tomelden said...

That is a really great idea. I think it's important for parents to know what their children are watching.

Krystal Butherus said...

It is so awesome that there is coverage of this in your country. It is important to share this information with all!

Chrystal Mahan said...

I am a firm believer that parents should be involved in what their children are exposed to and not leave it in the hands of others. I think a lot of parents dont realize they have a voice and can change things.

Ashleigh Walls said...

I'm so happy to see how seriously they are taking the program. While it's up to the parents in the end, it's important to be informed on just exactly what your kid is watching.

Sharon Ruggieri said...

monitoring what my kids see has become a full time job and even though I'm glad we have regulations, it's obvious that very few people care anymore since I still have to monitor everything. Too much sex, too much violence, cussing, it's friggin endless

Sef Tiburcio said...

This ad was very powerful. I have watched it one time and yes, parents need to guide their children on watching TV.

Amy said...

Its such a worry what kids will be exposed to in the media. Thank goodness for commonsense systems to help parents out with this!

theresa said...

I don't know if it's just me or I'm seeing Ryan as an old man on the last photo above. Hmmm.

Lynndee said...

I've always admired what MTRCB is doing. As a parent, it is very important for me what my son is seeing on TV.

Ann B said...

I think it is great that the media company is explaining this. As parents it is so important that we monitor and know what our kids are walking, We are responsible for making sure it is all ok.

Sarah @ Must Have MOm said...

That's great that they're taking such a hands on approach to protecting children's minds there. I live in the U.S. and I worry so often about what my kids watch on television. That results in very minimal TV around here.

Chene Atkins-Whittington said...

I monitor everything- it's great that you're passing this information on.

Franc said...

I think this would really help educate parents and children's on things to watch and who can watch them. It helps them be more conscious on their monitoring role.

Peachy @ The Peach Kitchen said...

I've seen this commercial and I'm really glad that MTRCB is being very active about this matter.

JOJO VITO said...

I like the concept of the infomercial. Its subtle but powerful!

Sylvia Kalungi said...

Iam a mom and I definitely like to know what my children are watching. It's about time we took more responsibility for our children's visual food.thanks for sharing this and good on the Philippines for setting it in place

Justin Vawter said...

This is really interesting tho I wish they would be strict in the implementation of the ratings. Plus, I hope they would change it since to be honest, some of the ratings are oa. :)

Cheers~!

Justin

Aisha Kristine Chong said...

One of the smartest thing they have done, I must say - this is great especially for future generations.

CourtneyLynne said...

Hehehe I'm such a tv hater that I'm clueless on ratings... Totally awesome that a network of filling views in on how it all goes down though!!! Too cool!

The Mommy-Files said...

This sounds like a really good idea! I agree that it is really important that we as parents monitor our children's activities and what they watch and play.

joannappok said...

I like what you had highlighted, that it ultimately is the parent's duty to monitor what the kids are watching. However, I don't think it's that big of a deal ... I grew up watching South Park with my brothers, and I think I turned out alright!

Mommy Peach said...

I'm really glad that MTRCB is getting very active regarding program censorship and letting parents know about the program their kids are watching.

Mommy Peach said...

I'm really glad that MTRCB is getting very active regarding program censorship and letting parents know about the program their kids are watching.

Gil Camporazo said...

This is a laudable initiative of MTRCB to regulate TV shows, programs. Nevertheless, it is still the primary and sole responsibility of parents to control their children on what to see on TV.

Ayesha said...

This is a great idea and it's really good that we have this kind of program so that the kids can be protected from what not to see and hear.

Thumbs up to them!
Good job MTRCB.

Teri Yellow said...

I still didn't like some programs in the television that shows some skin and scenes unappropriate for children. Parents may be responsible but those behind the media can make the bigger move and change. I will wait to see some improvement.

werdstyle said...

Its nice to know that they've put up such program like this, will be good for parents not to worry about their kids watching t.v., i hope they'll also restrict some cable movies.

Julianne Caparos said...

This is a good initiative. Didn't get to watch this yet but then hope it helps a lot of parents to guide their children in what they see on television

May De Jesus-Palacpac said...

I appreciate MTRCB's effort to protect children and families with this infomercial. I also like Judy Ann. :)

theresa said...

Currently, I'm not watching TV anymore since I'm more into the net. This sounds a good idea that MTRCB is doing this.

Vanessa said...

I love the concept of having parental control over the stuff my kids are watching online.

Patty | MrsC said...

I am very particular with what shows I allow little MrC to watch. I agree that it is my responsibility as a parent to screen shows and understand their MTRCB ratings before I allow my kid to see them. Mahirap na! And kids really do absorb info from tv like sponges.

Franc said...

This is a good move by MTRCB, people would be properly guided on which show is perfect for who.