Food Trip: Project Pie Alabang

I'm a thin-crust-pizza kind of girl because I like to save room for dessert. With the exception of Yellow Cab's Roasted Garlic Shrimp Pizza, Steveston Pizza, and Pizza Hut's Supreme Stuffed Crust Pizza, thick crust is a bit too much for me. For my thin crust pizza fix, there's Shakey's Special sans the olives with extra cheese and my favorite go-to gourmet thin-crust pizza heavens here in the South — Mulligan's and Mama Lou's. Going all the way to the North is La Bella Teodora in Las Casas Filipinas de Acuzar in Bataan. They also have one of the best thin-crust pizzas I've tried.

About eight months ago, I chanced upon a friend's pizza pic post in Instagram. Yup, it was thin crust and she framed it in such a way that her name, which was written on the corner of the pizza tray stood out. This piqued my interest and I knew that I was bound to visit Project Pie one of these days.

The build-your-own culture comes to Alabang
I was very curious and at the same time, I'm guessing that brand recall was strong because I found myself constantly planning to go all the way the first Project Pie chain in the Philippines. I always planned, but never got the chance to do so because my schedule was always wild. Going to Shaw is challenging because it is FAR. If I were to brave through the traffic in Metro Manila, Shaw becomes VERY FAR. And the only day of the week that I may have the chance to go to Shaw is sacred because of family time and extra zZzzz hours.

So, when Project Pie finally opened a store in Alabang ... I was ecstatic :)

Changing the game
I find the mix of pizza players here in the Philippines interesting. Shakey's and Pizza Hut have always dominated this industry, but not-so-smaller players like Yellow Cab, Domino's, Brooklyn Pizza, and Papa John's found ways to cut the market share of these pizza giants. And, if you're another pizza company who wants to penetrate the market, offering something that competition does not have is definitely good for business.


His and Hers
Actually, it's not like the other pizza chains don't have a create-your-own-pizza option because they do! It's just that choosing your own pizza toppings will make you dish out a lot more bucks compared to getting the stuff on the menu and it's not an offering that these pizza companies pushed. This was a huge opportunity of Project Pie.

I'm not too sure if that was their intention, but their Build-Your-Own-Pizza at P285 ( about $6.50 ) is making a lot of buzz and changing the game. It's an excellent deal for great pizza if you ask me. I have been experimenting a lot with my orders and I'm happy to say that the most recent one I had this month by far has to be my best combo: Red Sauce + Mozzarella Cheese + Ricotta Cheese + Prosciutto + Canadian Bacon + Mozzarella Cheese + Ricotta Cheese + Red Onions + Fresh Garlic + Rosemary + Basil.


Other Project Pie Finds
Project Pie doesn't just offer baked-to-perfection personal-sized pizzas. They also have salads for the more figure conscious, local and global beer brands, wine ( P250 per bottle, don't look for a wine glass ), and dessert for those with a sweet tooth.

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My growing appreciation for Project Pie stems from having more ways to enjoy my pizza. And, thanks to their press that makes the close-to-perfect thin crust, yummy pizza is usually ready in less than three minutes. Lastly, the best part of coming to Project Pie is their service — I've had a concern once, but it didn't stop me from coming back.Ü So next time you need a pizza fix and you want something new, you know where to go.  ☮..Peace + ❥_Love + Good Vibes. RUSS.

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✎  PROJECT PIE ALABANG
☎  +632.3308314
✉  Block 28, Commerce Avenue, Alabang, Muntinlupa City